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Abstract This paper examines a social event, the activities that took place during that event and an analysis of all those activities using sociological theories. The event attended is a soccer match,...

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The technology of pick-to-light can be regarded as the kind of system of order picking that denotes diverse lights placed on racks or shelves in line of assembly of picking order. The lights placed be...

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Chapter 7 Case Study

Chapter 7 Case Study

Q 1) Compare the business models and areas of strength of Apple, Google, and Microsoft.2) Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm.3) What is the significance of mobile applications, app stores, and closed vs. open app standards to the success or failure of mobile computing?4) Which company and business model do you think will prevail in this epic struggle? Explain your answer.5) What difference would it make to a business or to an individual consumer if Apple, Google, or Microsoft dominated the Internet experience? Explain your answer.

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1.Apple - Despite their disparate business structures and objectives, Apple, Google, and Windows are three big corporations vying to monopolize the Internet customer experience. They bring their unique, distinctive qualities to the platform. When it comes to business strategies, Apple's business strategy relies on the user and providing them with a customized online encounter via their products iPads, iPhones, iPad tablets, and iMacs, their two key operating systems. Despite the fact that their methodology restricts the sort of software that users can acquire, they provide over 300,000 Apps in their App store. Apple's corporate strategy is primarily focused on portable products, including iPhones and iPods, that contribute to over 60% of Apple's income.